The luxury watchmaker leverages on its close-knit ties with the Formula One community to unveil the RM 50-04 Tourbillon Split-Seconds Chronograph Kimi Räikkönen
Horology and motorsport have always had a tight relationship, harking back to the 1950s when watchmakers were also instrument-makers, who produced stopwatches and chronographs to time the early automobile racing events. While this rudimentary form of timekeeping has given way to more precise measures of time as technology improved, so too has the relationship between watchmakers and racing brands evolved.
These days, however, the partnerships fulfil a more marketing-centred role. The undeniable pull of a prestigious event such as the Formula One Grand Prix has is impossible for watch marques to ignore. Each car is a vehicle for branding, and so is the wrist of every driver. Most, if not all, constructors are tied in association to a watch brand reflecting its values and missions.