The Swiss luxury watchmaking brand's support for sportswomen runs the gamut from Olympic champions to up-and-coming talents
While partnerships are par for the course in the world of luxury watches, Richard Mille stands out for both its breadth and depth. From sponsoring iconic events such as Le Mans Classic race in France to working with the Palais de Tokyo centre for contemporary art in Paris, the brand’s partnerships span sports, entertainment and the arts.
Corporate partners including McLaren Automotive and Airbus Corporate Jets further reinforce this, as do individuals, each at the pinnacle of their respective fields. A quick glance through the latter group reveals a common thread running through them: each individual isn’t just a leader in their chosen field, but also carries a brand of audacity Richard Mille clearly identifies with as a maverick in this business.
1. The Snow Queen
Czech athlete Ester Ledecká is an Olympic gold medallist in two distinctly separate disciplines: alpine skiing and snowboarding. In the world of winter sports, athletes competing at the highest levels are expected to specialise to maximise their medal chances. Ledecká, however, came out left of field to prove that what was previously an unquestioned notion doesn’t quite hold true. She accomplished this feat at the 2018 Winter Olympics in Pyeongchang, South Korea, where she won gold medals in the parallel giant slalom in snowboarding and the super-G in alpine skiing. Before Ledecká, only Russian athlete Anfisa Reztsova had won gold medals in different events, and even then, only in separate editions of the Winter Olympics.
Ledecká managed this sporting achievement not just with hard work and tenacity, but also audacity. She said of her approach, “Since I was 14, I’ve had these kinds of discussions with my coaches. I would say, ‘No, I want to practise both, and if it bothers you, I’ll find another coach because that’s how I’ll do it.’” The 24-year-old has been road‑testing the RM 007 Titanium and is expected to start wearing a prototype of the RM 67-02 Automatic Extra Flat soon.