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Digest MyTreat is a New Initiative Banking on Your Generosity to Help Save Restaurants in Singapore

MyTreat is a New Initiative Banking on Your Generosity to Help Save Restaurants in Singapore

MyTreat is a New Initiative Banking on Your Generosity to Help Save Restaurants in Singapore
By Don Mendoza
By Don Mendoza
April 03, 2020
The recently launched non-profit initiative's aim of encouraging people to support local restaurants amid the covid-19 pandemic by buying someone a meal is ingeniously simple

There’s never been a more appropriate time to affirm just how far a small act of kindness can go. Certainly, there is no better time to find out. And that is exactly why the recent launch of non-profit initiative MyTreat is so relevant.

The brainchild of veteran food writer Annette Tan (who also runs the popular private dining service FatFuku) and PR professional Lyla Lin, who helms the #SaveF&BSG initiative, a support group for the restaurant industry during these unprecedented times, the premise of MyTreat could not be more brilliantly simple.

(Related: How One Restaurant Group Is Leading The Industry Towards A Sustainable Future)

Simply put, it is a kindness movement, as it’s encouraging people to purchase meals for others during a uniquely challenging time. Equally important is its list of recommended restaurants that consumers can order from, many of which have resorted to offering takeaway and delivery services for a curated menu in an effort to survive the devastating impact the covid-19 pandemic has had on the industry.

These includes set lunches and dinners from the likes of the recently revamped Riviera Forlino, Butcher Boy, Tanuki Raw and MeatSmith, as well as local favourites from New Ubin Seafood and Dream Shop.

(Related: Clever Ways to Enjoy Your Favourite Restaurants During the Coronavirus Crisis)

Grass-fed lamb from Riviera Forlino's new menu, conceptuaslised by its new executive chef Remy Carmignani
Grass-fed lamb from Riviera Forlino's new menu, conceptuaslised by its new executive chef Remy Carmignani

“All we are providing is a platform for people to share their goodwill and inspire others to do the same,” says Tan, who came up with the idea about two weeks ago after interviewing restaurateurs for a story on the state of the F&B industry affected by covid-19.

“After sitting around depressed for a couple of days, I decided that being depressed for them wasn’t being of use to anyone,” she recalls, adding that the detail that struck her the hardest after speaking with several chefs and restaurant owners was how sad all of them were at the possibility of closing if the problem persisted even a few more weeks.

“So, I started thinking about how I could be of help, and since I can't do it monetarily (the only people who make less money than people in F&B are writers), I could try to create a movement that would help lubricate the restaurant economy while spreading the good vibes we all need right now,” she muses. With her faith in humanity fiercely intact, Tan is confident in the fact  that if we had to buy someone else a meal for any reason at all, we would be more likely to do it.

Angus beef cheek rendang and nasi lemak from chef Jeremy Nguee's Dream Shop
Angus beef cheek rendang and nasi lemak from chef Jeremy Nguee's Dream Shop

Indeed, no one has been spared the uncertainty of this pandemic, but the point it would seem is that solidarity can be found in something as simple as a gifted meal.  

Launched only yesterday, Tan and Lin are hopeful that as this movement grows, they can evolve to help match people in need with benefactors who want to help provide them with wholesome meals.

(Related: Where to Buy Your Groceries Online in Singapore)

For now, they aim to continue to grow the list of restaurants on the MyTreat website. Orders are made directly with the restaurant; all they ask is customers ensure that there’s someone to receive the order. They also encourage givers to spread the good news by sharing stories of their recent deeds on Instagram and Facebook; cute templates can be found on their website.

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