Clement Chia’s colourful videos for Van Cleef & Arpels are simultaneously soothing and hypnotic
Every jewellery collector worth their salt will be familiar with the iconic Van Cleef & Arpels’ Perlée collection. Characterised by its delicate golden beading, the Perlée collection is at once feminine, refined, and fun. As part of its latest campaign to bring the joy of the Perlée collection to its fans, Van Cleef & Arpels collaborated with well-known Singaporean motion graphics artist Clement Chia to bring the collection to life on the digital screen.
The co-founder of Offset design studio, Chia has over 10 years of experience in the creative industry and frequently shares his work on his popular Instagram account @cmttat, which serves as a public portfolio of his work. Coincidentally, it was also his account that spurred Van Cleef & Arpels to approach him for a collaboration. Chia’s signature style of pastel-hued surrealism perfectly complements the elegance of the Perlée collection. “Having my style recognised by Van Cleef & Arpels is definitely great validation,” he reveals in an email interview with Tatler Singapore.
The result of the collaboration is a series of short videos, showing the transformation of different jewellery pieces in the Perlée collection. Our favourite is the one featuring the Perlée Couleurs transformable long necklace, which swings back and forth in a hypnotic motion in the video. A round piece of translucent glass passes over the necklace periodically, transforming the necklace into different colours with each pass, changing it from all-gold to gold with coral, turquoise, or onyx beads.
