Meet the Singaporean Motion Graphics Artist Who Brought Van Cleef & Arpels' Perlée Collection to Life
Every jewellery collector worth their salt will be familiar with the iconic Van Cleef & Arpels’ Perlée collection. Characterised by its delicate golden beading, the Perlée collection is at once feminine, refined, and fun. As part of its latest campaign to bring the joy of the Perlée collection to its fans, Van Cleef & Arpels collaborated with well-known Singaporean motion graphics artist Clement Chia to bring the collection to life on the digital screen.
The co-founder of Offset design studio, Chia has over 10 years of experience in the creative industry and frequently shares his work on his popular Instagram account @cmttat, which serves as a public portfolio of his work. Coincidentally, it was also his account that spurred Van Cleef & Arpels to approach him for a collaboration. Chia’s signature style of pastel-hued surrealism perfectly complements the elegance of the Perlée collection. “Having my style recognised by Van Cleef & Arpels is definitely great validation,” he reveals in an email interview with Tatler Singapore.
The result of the collaboration is a series of short videos, showing the transformation of different jewellery pieces in the Perlée collection. Our favourite is the one featuring the Perlée Couleurs transformable long necklace, which swings back and forth in a hypnotic motion in the video. A round piece of translucent glass passes over the necklace periodically, transforming the necklace into different colours with each pass, changing it from all-gold to gold with coral, turquoise, or onyx beads.
“I wanted to create something soothing yet elegant,” says Chia. “Instead of having too much animation [that might distract from the collection], I wanted to go for a cleaner vibe.” To that end, he used the image of a piece of glass to express the theme of transformation. “There is a certain mystery when glass passes over an object,” says Chia of his inspiration. “Light, refraction, and even your vision of reality are warped [when you look through glass]. And to me, I felt that was the best way to reveal the different colours of the jewellery.”
For Chia, who has a background in programming, his creations are always a product of trial and error, with the visuals constantly evolving throughout the process. Many of his earlier experimental works also did not make it to the final render, as they didn’t have the balance of simplicity and complexity that he was looking for.
“The elegant design of the Perlée collection is a huge inspiration of what I do in my work. I am always in love with creating art that mixes softness and details. The precision in each jewel inspired me to find the perfect balance between minimalism and artistry.”
We could all use a little more inspiration and balance in our lives right now—and who knows, maybe the Perlée collection is the key.
(Related: Van Cleef & Arpels' 'White Jewellery' And Secret Watch Have Enchanted Us)