What’s special about Zenith?

JT As a brand, we’re always striving to do more. We have a saying: “Time to reach your star.” So, for our new women’s watches, we’ve used a starry sky pattern on the different grey, blue and mother-of-pearl dials. Modern women are dreamers, they are doers, and they want to take charge of themselves and be independent. We want our ladies’ watches to embody these qualities.

(Related: Vacheron Constantin Looks Back on Two Centuries of Feminine Watches in Special Exhibition)

How have you done this?

JT It’s important to me that we didn’t design mechanical watches for men and quartz watches for women, which is something a lot of brands still do. Come on! Stop. It’s wrong. We offer the same movements to both men and women. Plenty of women are interested in mechanical watches.

Especially in Asia…

JT I used to live in Hong Kong and I’ve travelled to China a lot over the years. Things have changed a lot. Back then, a woman in Hong Kong, not unlike other parts of the world, was gifted a watch by her husband. Now, she buys one for herself. 

(Related: Watches & Wonders 2020: 5 Women's Watches Worth The Investment)

Watch the video below to learn more about the brand:

The August 2020 issue is now available with our compliments on Magzter.