Zayn Malik is the muse, co-creator and model for Versus Versace's latest collection.
Versus Versace has announced that Zayn Malik will be the brand's latest face and collaborator for Autumn/Winter 2017. The collection, which has clear references to Zayn's personal style (think: leather pieces and bomber jackets), hope to encompass the athletism and functionality of street-wear while projecting a sense of individualism.
On working with Zayn, Versace's creative force, Donatella Versace, says, “When I see this collection, I see Zayn. His attitude, his energy and his individuality are in every single piece. The campaign defines everything I love about the new generation today.”
(Related: Retail Therapy: Versus Versace Styling Presentation)
Details are everything, and you'll find pieces are spangled with a ZXV print with letters created from tape, to jumbo laces running down the sides of jeans and pants. Eco-leather jackets have Zayn’s name and the Versus logo embroidered on the back.
Alongside Zayn, Bella Hadid is also featured in the collection's campaign images. The duo is photographed in an informal setting, looking nonchalant and cool in a series of Polaroid images.