Less is definitely more when it comes to hotelier Joan Chang’s style
Tatler Asia
Above Joan Chang

Breathing new life into an old hotel is no easy feat, but it is one endeavour that Joan Chang can certainly add to her impressive resume. The 28-year-old is the daughter of real estate developer Herman Chang, and is the mastermind behind Lloyd’s Inn, the popular staycation spot just off Orchard Road.

In the early 1990s, it was a budget hotel managed by Joan’s family. After she took up the reins in 2013, she revamped it into the stylish hotspot it is today. With its clean minimalist lines and neutral colour palette, the boutique hotel is an Instagrammer’s dream. But it is not just the social media savvy who are impressed. The hotel has already won a slew of awards and is slated to go regional, with Bali as its next stop.

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Photo 1 of 5 Hermès bracelet
Photo 2 of 5 Prada bag
Photo 3 of 5 Yves Saint Laurent Beauté lipstick
Photo 4 of 5 Loewe bag
Photo 5 of 5 Jimmy Choo heels

Just like the property, Joan favours a clean and simple style, showing a preference for sleek looks in neutral tones. “I’m really quite practical when it comes to fashion,” she explains. “I rarely wear colour and usually stick to black, white and nude.” With such a down-to-earth approach to fashion, it comes as no surprise that the designer labels that Joan loves such as Victoria Beckham, The Row, and Marni all embody the same ethos: quiet, simple, yet impactful designs, with no fuss and frills.

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While her on-duty attire requires her to look more serious, Joan tries to be more experimental during her downtime, especially when she gets to indulge in one of her hobbies—travelling and exploring undiscovered lands. The avid traveller has ventured on a solo trip to Cuba and is eyeing North Korea as her next holiday destination. “When I travel, some of the locations can get quite rugged, so I need to be practical when it comes to my clothes,” she shares. “But I do try to add a bohemian flair and inject colours and prints.”   

Photography: Lionel Lai/AcePix
Hair & Makeup: Andrea Claire using Dermalogica, Charlotte Tilbury, Design Me Hair & Dyson