Amid the rustic charm of a transformed barn near Geneva, Chopard unveils a new timepiece that symbolises the bond between Karl Friedrich Scheufele and Jacky Ickx
Chopard chose an unusual location to launch its new watch, the Mille Miglia Classic Chronograph JX7. A converted barn 40 minutes from Geneva, this countryside setting is a far cry from the world of glittering luxury the brand is associated with. Yet, as Tatler GMT attended the launch, we found the reason for this choice—the transformed tractor barn at this country home belongs to the brother-in-law of Chopard co-president Karl Friedrich Scheufele. However, this was not the only connection the brand is celebrating through this new timepiece, it also honours the bond between Scheufele and the legendary motor racing icon Jacky Ickx.
For the event, the barn was turned into an evocative gallery adorned with moments, stories and objects from Ickx’s illustrious career. The setting for the evening was a charmingly arranged family-style dinner, where the camaraderie felt almost tangible amid the rustic, elegant decor. At the start of the dinner, we had anticipated formal speeches and a ceremonial unveiling of the watch as that’s usually how watch launch events unfold, but again Chopard subverted all expectations. What took place instead felt like a gathering of close friends fondly reminiscing about cherished moments shared together.
It's all quite fitting, given that Scheufele and Ickx’s friendship started with a serendipitous meeting at a Chopard boutique, where Ickx had come to get a piece of jewellery repaired. This chance encounter blossomed over the years into a lasting friendship, with Ickx integrating seamlessly into the Chopard family. It’s this bond that the Mille Miglia Classic Chronograph JX7 pays homage to.
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The timepiece is available in two limited editions: 250 pieces in Chopard’s signature and sustainable Lucent Steel alloy; and 50 pieces combining Lucent Steel with ethically sourced 18-karat yellow gold. It stands out with a 40.5mm diameter, featuring a midnight blue dial that mirrors the colour of Ickx’s famed helmet, known affectionately as ‘owl’ due to its distinctive white stripes. This dial is not just a visual treat but also ensures optimal legibility in various lighting conditions, courtesy of Super-LumiNova coated hour-markers and hands.
The design details extend to a rubber strap inspired by 1960s Dunlop tyre treads, now presented in a matching midnight blue, enhancing the watch’s aesthetic coherence. The ‘glass box’ sapphire crystal topping the dial adds a vintage touch while offering a panoramic view of the intricate dial beneath, reflecting the watch’s attention to details and historical accuracy.
