Coach is returning to the runway! The quintessentially American brand is heading to Shanghai to showcase its winter collection, and will be putting on a hybrid show with a live and digital audience. Held at Shanghai's historic Shanghai Exhibition Center, it is set to be an immersive experience that will bring audiences into the world of Coach.

"The winter collection will build on the story I introduced in Fall, and it also marks a moment of reinvention and looking forward,” said creative director Stuart Vevers. “I’m looking forward to debuting this new vision with our return to the runway at a historic location in Shanghai––and with a very special episode of Coach TV that will further reimagine how we tell stories, entertain and bring joy."

To watch the Coach Winter Show live from Shanghai, tune in right here at 7.30pm Singapore time today.

Related: Coach Set to Make Runway Return With Debut of Winter Collection in Shanghai