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FashionExplore A Virtual Wardrobe At The Shoppes At Marina Bay Sands

Explore A Virtual Wardrobe At The Shoppes At Marina Bay Sands

Explore A Virtual Wardrobe At The Shoppes At Marina Bay Sands
By Chloe Pek
By Chloe Pek
September 20, 2017
Could this be our answer to a dream walk-in wardrobe?
American-Korean fashioninfluencer, Irene Kim metwith fans at the Virtual Closet
American-Korean fashioninfluencer, Irene Kim metwith fans at the Virtual Closet

Ever wished you could simply swipe through the contents of your wardrobe—containing only the chicest pieces, naturally—Clueless-style? Imagine the time you could save in the mornings. While that could definitely be a reality in the near future, you can now experience the technology first-hand at The Shoppes at Marina Bay Sands.

Dubbed the Virtual Closet, the multimedia installation allows shoppers to enter a curated walk-in wardrobe, where they can interact with display cases and digital mirrors to discover the latest in autumn/winter fashion.

(Related: Editor's Note: The September 2017 Issue - Shop The World)

Inside The Shoppes' Virtual Closet
Inside The Shoppes' Virtual Closet
Theinstallation, atthe Grand Colonnade of The Shoppes, will run until October 15
Theinstallation, atthe Grand Colonnade of The Shoppes, will run until October 15

Explore the products from every angle, or switch between colours and designs with the flick of your finger. The wardrobe also features a multi-sensory photo booth, which is equipped with a series of projection backgrounds and soundtracks for an indulgent selfie session. Once you have captured your fashion moment, upload it with the hashtags #TheShoppesMBS and #ShoppesCurates for the opportunity to win treats from The Shoppes’ many award-winning restaurants.

(Related: MCM Autumn/Winter 2017)

“The Shoppes at Marina Bay Sands is constantly refreshing the way we present the retail experience and tell the story of the brands we house in a compelling manner,” Mr. John Postle, vice president of retail at Marina Bay Sands, said. “With an unpredecented concept like the Virtual Closet, we hope to inject fun in the way people shop today.”

The collections will rotate across luxury labels Tom Ford, Burberry, and Dolce & Gabbana, to name a few, each brand showcasing for a fortnight or more, with the ephemeral installation running until October 15, on the Grand Colonnade of The Shoppes.

Tags

FashionLuxury FashiontechnologyTom FordDolce & GabbanaburberryVirtual RealityAugmented RealityIrene Kimthe shoppes at marina bay sandsMBSshopping experience

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