Tiffany & Co. Injects Novelty Into Tiffany True And Tiffany T
When it comes to wedding jewellery, a Tiffany & Co. diamond engagement ring is considered an object of desire by many women around the world. Happy is the bride-to-be who gets proposed to with such a prized ring. She is now the owner of a jewel that is not just of immeasurable sentimental value, but also the finest quality, a creation born from a stone of exceptional scintillation and a setting that shows off the gem’s bedazzling beauty.
The world-famous Tiffany Setting is as iconic as the New York jeweller that made it—it is a true design masterpiece introduced in 1886, flawlessly engineered to allow the diamond to float above a virtually invisible six-prong setting. While it remains one of the most sought-after engagement ring designs at Tiffany, it is now joined by a new style set to become another icon of the house.
Meet Tiffany True, the jeweller’s new engagement ring that boasts a contemporary design with modern, geometric lines. It features the Tiffany True diamond, a new square mixed-cut stone unique to the brand, which is elevated in a four-prong setting.
For this new ring style, Tiffany leveraged on its unique diamond-cutting expertise with an innovative cut. Named for its genuine ability to captivate, this fancy-cut diamond exposes more surface area on its main facet, enhancing its lustre through heightened contrast and dispersed light. In true Tiffany tradition, the artisans work by giving beauty priority over retaining the diamond’s weight.
Designed to sit low on the finger, this ring has an especially delicate band that has been sculpted to reflect light in a way that does not compete with the stone, a design hallmark that allows the diamond to shine its absolute brightest. The delicate prongs on the ring blend seamlessly into the diamond, making it appear even more brilliant. Take a closer look, and you will find charming T-shaped details that have been worked into the design of the setting and visible from its profile when viewed from all four sides of the ring.
“In contrast to the Tiffany Setting, Tiffany True is a more modern interpretation of the same ultimate expression of commitment. It gives people a different choice that’s equally inspired and equally special,” said Tiffany & Co.’s chief artistic officer Reed Krakoff.
(Related: Why We've Fallen In Love With The Tiffany True Engagement Ring)
Besides the new engagement rings, the jeweller has also introduced new designs to its iconic Tiffany T line of contemporary jewellery. Naturally, the letter T is at the front and centre of the Tiffany T True, the brand’s latest series of bracelets and rings. The letter T is featured in a bold, alternating pattern across the entire form of the jewellery. If you loved the Tiffany T line for its signature design and versatility, we think you will be a fan of these latest additions, which pair perfectly with the preceding Tiffany T creations.
As part of the launch of these new jewellery designs and in celebration of modern love, Tiffany has once again “painted” Singapore blue. Last year, as part of a campaign that plugged the Tiffany Paper Flowers collection, the brand had served the public free breakfast outside its boutique at Ion Orchard and at Tiong Bahru Bakery on Eng Hoon Street from Tiffany-themed setups that featured a robin’s‑egg blue coffee cart and seating.
(Related: Tiffany & Co. Celebrates “Vision & Virtuosity” With Its Largest Ever Exhibition In Shanghai)
In May, ice cream replaced croissants as the treat of choice. A pop-up installation of an ice-cream cart and benches in Tiffany’s signature blue sprung up in front of its Ion Orchard flagship. It subsequently travelled to six other locations in Singapore, which were curated as the brand’s exploration of modern love and revealed one at a time on its social media platforms.
While the relevance of ice cream to love isn’t exactly evident—both can be sweet indeed—can we look forward to yet another “takeover” of a similarly fun nature from Tiffany & Co. next year? Now, that’s a proposal we won’t say no to.