How did the brand come about and how did you go about choosing the name?
Masayuki Ino (MI) I started thinking about being a fashion designer when I was in high school. I like playing around by adding new designs to daily basic products. Doublet is a play on words, a word puzzle, and it’s the same idea as what I have been designing. So that’s why I chose the brand name as Doublet.
What I like is designing based on what we know and changing it into something new. If I designed something totally new starting from square one, it’s not realistic. It’s like science-fiction and I like to stick close to reality.
Was there an experience that inspired you to design this way?
MI There was no specific experience that inspired me to go in this direction. I just want to design what I like, and I want to make something fun that moves people’s feelings.
Describe your brand in three words.
MI Strange, humourous and comfortable.
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