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Jewellery The Serpenti Sensation

The Serpenti Sensation

The Serpenti Sensation
By Poppy Skinner
April 16, 2015

Bulgari's famed Serpenti took centre stage at the recent Milan Design Week. 

To celebrate the launch of the recent Milan Design Week, Bulgari took inspiration from one of their most famed and loyal icons to help celebrate the week-long fiesta of Italian design style. Calling on the legendary contemporary artist, Zaha Hadid, Bulgari made sure guests and visitors to the Bulgari Hotel, Milan, were in for quite the treat.

Using the Serpenti - the famed icon of Bulgari - Zaha Hadid created a wonderfully unique, 20 meter long contemporary piece, designed around the Serpenti structure, to sit in the garden of the Bulgari Hotel for a limited-time only. Taking the design inspiration one step further, selected Bulgari Serpenti pieces, ranging from the 1960s to present day, are showcased within the unique polygon design making it well worth a visit. 


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