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Watches The First Entirely Customisable Watch By Bulgari

The First Entirely Customisable Watch By Bulgari

The First Entirely Customisable Watch By Bulgari
March 24, 2017


Italian luxury house Bulgari has turned its attentions to the Millennial set, hoping to lure them in with a fresh, signature Serpenti watch model, which is fully customisable online.

The Serpenti, which was revived by the brand in 2010 as a steel watch, has now found new life as a quartz ladies' watch is available with a choice of 13 colored detachable and interchangeable calfskin or Karung leather straps, 12 dials and four cases for a total of 312 possible options - which, additionally, can be personally engraved.

 (Related: Up Close With Bulgari's Creative Director Lucia Silvestri)

The timepiece will retail from US$3,850 ($5,390) for the steel version without diamonds to US$9,700  ($13,580) for the gold version with diamonds, with customers able to personalise their own Serpenti using a dedicated app installed on a tablet, available in a select number of brand boutiques.

The timepieces, which are to be unveiled at the Baselworld watch and jewellery fair this month with the hashtag #TwistYourTime, will go on sale in May with the launch aimed at garnering further appeal from a younger demographic. 


Watches Bulgari timepiece watch Serpenti Customisable


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