The Drop: The Hottest Fashion Launches in July 2021
If you’re dying to know what’s hot in fashion this month, Tatler’s got you covered. From Prada’s hot new sneaker collaboration with Adidas, to the graphic urban art form that’s inspiring fashion brands, these are our top picks to shop in July.
LOUIS VUITTON INTRODUCES THE HORIZON LIGHT UP SPEAKER
Who: Louis Vuitton
What: Louis Vuitton Horizon Light Up Speaker
Why: Trust Louis Vuitton to come up with the chicest and most futuristic version of a speaker around. The French luxury brand introduces its new Horizon Light Up Speaker, which takes its from the Toupie (‘Spinning Top’) handbag, designed by Nicolas Ghesquière. The portable speaker features a covered woofer, and a dynamic light element that synchronises to the song’s beat with a colourful digital display. Combining cutting edge fashion with top-of-the-line technology, the new portable speaker is a colourful addition to the fashionable audiophile’s collection.
When: Available now in Louis Vuitton boutiques and online
IT’S ALL IN THE NAME FOR SALVATORE FERRAGAMO
Who: Salvatore Ferragamo
What: Introduction of the ‘SF’ logo
Why: As part of its pre-fall 2021 collection for men, the Italian fashion brand is releasing the new ‘SF’ logo—two creatively reimagined initials (S and F) that pay tribute to its founder, Salvatore Ferragamo. The new logo can be seen on several of its best-selling footwear models, including the loafer, the driver and the sneaker, which come in different colourways and treatments.
Another draw? The new SF logo will also be made of sustainable materials: Econyl nylon, and sewn together with thread that is 100% post-consumer certified recycled PET.
When: Available in stores now
BALENCIAGA LAUNCHES THE RUNNER SNEAKER
What: Introducing the Runner sneaker
Why: You may have seen the viral Balenciaga campaign featuring Justin Bieber, but did you notice the sneakers that the Biebster was wearing? True to his design aesthetic, Demna Gvasalia has introduced the latest addition to the brand’s sneaker family—the Runner—which comes with an expensively disheveled look. It features a cut-and-paste composition, raw edges, glue marks, and showing seams, coming together in a high-tech, lightweight, and comfortable sneaker. Currently, the Runner sneaker is available in white, black and burgundy, with pink and blue slated to be released in a second drop.
When: Available in stores and online now
DIOR DROPS ITS FALL/WINTER 2021 SCARVES
What: Launch of its fall/winter 2021 scarves
Why: Has there ever been a more versatile accessory than the silk scarf? Dior has introduced its fall/winter 2021 line of scarves, and we are obsessed. From the iconic Dior Oblique motif to the Toile de Jouy and seasonal specials, it’s the perfect way to add some pizzazz to your outfit in sunny Singapore.
When: Available in stores now
ROGER VIVIER GIVES A SUMMER ESSENTIAL AN UPDATE
Who: Roger Vivier
What: Launch of the Slidy Viv’
Why: Nothing says summer like a pair of slides, but why not give your slip-ons an upgrade with Roger Vivier’s blinged out versions? Along with the brand’s crystal-embellished signature buckle, the slides come with uppers made of bright, eye-catching colours and also a version in translucent PVC that recall ’90s jelly sandals. Cheeky and cheerful–these sandals are the perfect accompaniment for summer escapades.
When: Available in stores now
LONGCHAMP LAUNCHES LE PLIAGE GREEN COLLECTION
What: Launch of Le Pliage Green, a new bag made from recycled nylon
Why: As part of its on-going commitment to sustainability, French brand Longchamp has launched its new Le Pliage Green—its iconic bag that is now made from recycled nylon. The brand aims to increase the use of this responsible material in its flagship Le Pliage line, eventually using it fully in its production by 2022. The Le Pliage Green line will come in four colourways inspired by nature: Forest, Ocean, Earth and a limited-edition Snow. In Singapore, the brand is celebrating the launch with an in-store pop-up at Ion Orchard, which runs from July 20 to August 10, 2021.
When: Available in-stores from July 20
See also: This Longchamp x Pokémon Collaboration, With Pikachu as Its Mascot, Is Absolutely Adorable
ALEXANDER MCQUEEN UNVEILS GRAFFITI COLLECTION
Who: Alexander McQueen
What: Launch of McQueen Graffiti collection
Why: True to its founder’s iconoclastic spirit, the British brand has launched a capsule collection titled McQueen Graffiti this month. The range includes ready-to-wear, handbags, sunglasses, and fashion jewellery, each bearing the house’s logo reimagined in a punk-inspired scrawl. The new launch is accompanied by an outdoor campaign in some of the world’s top cities including London, Paris, Milan, New York, Los Angeles, Miami, Dubai; closer to home, cities such as Tokyo, Seoul, Shanghai, Beijing and Hong Kong will also get the McQueen Graffiti treatment on what the brand mysteriously calls “unconventional locations” for now. Stay tuned.
When: Available in-stores now
See also: 8 Ethereal Dresses We’re In Love With From Alexander McQueen Fall/Winter 2021
CELINE DROPS CT-03 SNEAKERS
What: Release of CT-03 sneakers
Why: First seen on the runway of Celine’s ‘Teen Knight Poem’ Winter 2021 men’s show, the CT-03 sneaker is finally available in stories worldwide. Drawing on vintage sports aesthetics and basketball sneakers from the 1980s and 1990s, the high-top sneaker style is made from 100% calfskin, and boasts the signature Celine logo on the heel, cross-upper strap and outsole. Perfect for sneakerheads looking for that fashion upgrade.
When: Available in-store now at The Shoppes at Marina Bay Sands
TOD’S REVEALS NEW GRAFFITI COLLECTION
What: A capsule collection inspired by street art
Why: Drawing inspiration from urban art, Tod’s creative director Walter Chiapponi created the Tod’s Graffiti collection, featuring hand-drawn motifs and messages—such as “Dream”, “Amor”, and “In Love We Trust”—aimed to reflect the energy of the line’s eponymous art form. The brand's iconic Gommino, sneakers, and the T Timeless bags have all been given the graphic treatment, all while highlighting the Italian brand’s commitment to craftsmanship and innovation.
When: Available now in stores worldwide and online
See also: Red Velvet’s Joy Shows Off Her Moves in the New Tod’s Campaign
LOEWE INTRODUCES THE GOYA BAG
What: Launch of the Goya bag
Why: Having given us several hit bags in the last few years—the Puzzle, the Hammock, the Balloon, to name a few—Loewe is introducing yet another instantly desirable It bag to add to our wardrobes. Dubbed the Goya, the style was first seen on the brand’s fall/winter 2021 runway collection, and is available in four sizes—Goya, Goya Small, an Accordion Clutch and Cardholder. What’s more, the Goya will come in a variety of bold colours—think sunshine yellow, azure blue—that will give your outfits that punch of positivity in the months ahead.
When: Available now in stores worldwide and online
See also: K-Pop Star HyunA Is Loewe's New Global Ambassador
COACH COLLABORATES WITH BAPE FOR NEW COLLECTION
Who: Coach and BAPE
What: BAPE x Coach collection
Why: All-American brand Coach partners with Japanese streetwear pioneers BAPE for a cooler-than-thou streetwear collection that celebrates the spirit of both New York and Tokyo. The collection spans ready-to-wear, leather goods, footwear and accessories, and will feature a specially reimagined logo that combines Coach’s Signature logo with BAPE’s instantly recognisable Ape Head motif. The accompanying campaign also features a diverse cast of fashion’s coolest stars, including Megan Thee Stallion, Cordae, and Kōki.
When: Available from July 24 at at Coach Wisma Atria
See also: 5 Things We Loved About Coach’s Gen Z-Inspired Winter Show
BURBERRY REVEALS NEW TB SUMMER MONOGRAM COLLECTION
What: Launch of the new TB Summer Monogram collection
Why: “For my third TB Summer Monogram collection, I wanted to celebrate the balance of our heritage with the importance of always evolving and looking forwards,” said Riccardo Tisci, Burberry’s chief creative officer. “The collection captures that optimistic feeling of summer and that feeling of constant momentum, the excitement for what’s next.” To that end, Tisci has refreshed the TB logo in new summer-inspired colourways, including cobalt blue, deep royal blue and mid grey, for the summery capsule of sunny essentials, as seen on the campaign’s star, Naomi Campbell.
When: Available from July 16 in selected stores and online
See also: Small Bags Are Here to Stay: Burberry Launches the Olympia Bag
OAKLEY COLLABORATES WITH JEFF STAPLE
Who: Oakley and Jeff Staple
What: The Oakley X Jeff Staple ROYGBIV Spectrum collection
Why: For its latest collaboration with streetwear legend Jeff Staple, Oakley’s iconic Frogskins sunglasses have been given the rainbow treatment, with colours drawn from the ROYGBIV Spectrum. The collection includes four Frogskins styles—Frogskins Classic, Frogskins Mix, Frogskins 35th Anniversary and Frogskins Lite—and will each come with Staple’s iconic pigeon motif on the lens and a neoprene strap.
When: Available now exclusively in Southeast Asia at the Oakley boutique at The Shoppes at Marina Bay Sands
ADIDAS AND PRADA JOIN FORCES AGAIN
Who: Adidas and Prada
What: The new A+P Luna Rossa 21 sneakers
Why: Following the immense popularity of its first collaboration, Adidas and Prada have come together once again to give us sneakers that are as fashionable as they are functional. Taking inspiration from the sneaker worn by the Luna Rossa Prada Pirelli team at the Prada Cup, the A+P Luna Rossa 21 sneakers will come in a black and grey colourway, and will come with a co-branded shoebag featuring both Adidas’ trefoil logo and Prada’s iconic Linea Rossa logo.
When: Available globally on July 19 via Prada boutiques, adidas flagship stores, prada.com, adidas.com and Confirmed. The black colourway is also available through selected retailers
KATE SPADE NEW YORK LAUNCHES “I LOVE NY” CAPSULE COLLECTION
Who: Kate Spade New York
What: “I Love NY” capsule collection
Why: Paying homage to the city the brand was founded, Kate Spade New York is introducing its new “I Love NY” capsule collection, featuring the iconic “I Love NY”, designed by the late graphic designer Milton Glaser. The capsule collection will feature the logo on the new Manhattan tote bag, a 3-D molded red leather apple bag, a crossbody, a zip pouch, protective phone and Airpod cases, and shoes.
“There’s a magic to New York that can’t be found anywhere else, and nothing embodies that spirit more than the classic ‘I Love NY’ logo,” said Jenny Campbell, Kate Spade New York’s chief marketing officer. “This capsule allows us to share our love openly with both our community here in NYC, and around the globe.”
When: Available from July 28 in-stores and through home delivery.
Shoppers can email email@example.com to explore the collection via e-catalogue and proceed with virtual payments. There is no minimum spend required and all items will be safely delivered to the doorstep free of charge.