(Related: Beauty Talk: Jasmine Yong, Founder Of Singapore's First Sugaring Studio, Sugar(ed))

The Sugar(ed) team isn’t shy about broaching traditionally taboo topics, either—it believes it’s important to educate clients so that they can make the best decisions for their own intimate health.

Yong recalls, “On one occasion, we were sharing information on feminine care with a client but were met with furrowed brows and embarrassed glances because we mentioned the word 'vagina', although [we were] only in the presence of women. On another, we were verbally guiding a client through using her very first tampon, but she was concerned that her virginity would be compromised should she choose to use one. These moments inspired us to do more for the female community, not just in the personal grooming sector.” 

Moving forward, Sugar(ed) promises new services to look forward to but it is careful not to rush the process. “We plan to create a couple of universal skincare products, but are also making a conscious decision about keeping production and ingredient sourcing within the region,” Yong says. “So we’re definitely taking our time. We’re also looking at complementary beauty services but aren’t ready to announce anything just yet.” 

Here, Yong takes on five quick-fire questions to talk more about Sugar(ed) and sugaring.

Which is Sugar(ed)'s most popular service?

JY Our signature service, the Virgin Brazilian, is still our number one go-to but over the years, we’ve definitely noticed a transition in mindset behind getting one and maintaining its results. For some of us, it might have started with “pruning” our lady garden in preparation for a special visit and having that goal “carry the weight” of the pain. We very often (and happily) learn that after the first session, clients no longer see that discomfort as a barrier and choose to return regularly themselves. 

Has your client demographic shifted over the years? 

JY The beauty, skincare and hair removal industry generally revolves around a predominantly female community. It’s got to do with culture and stigmas concerning effeminacy. While we do recognise that these norms require time to evolve, it is definitely heartening to see more male clients coming to Sugar(ed). Baby steps, we say. 

What’s a common reaction for customers undergoing sugaring for the first time? 

JY Before the session, the most frequently asked question is, “Will it be painful?”. After the session, their reactions can go either way: “It wasn’t as bad as I expected” or “The pain was worth it”.  

How often is too often? 

JY There isn’t really a "too often" for sugaring because clients do pace themselves according to the time taken for hair to regrow. A rule of thumb is to get sugared with at least 3mm length of hair. What’s more important is that clients avoid getting sugared when their skin barrier has been compromised, such as sunburnt skin, after chemical peels or medical-related issues. 

Are there any post-sugaring aftercare products that you personally recommend? 

JY A two-step routine is all we ask: hydrate and exfoliate. Some Sugar(ed) top-sellers include the Phenomen-all Skin Repair balm, Sweet Cheeks facial exfoliant and Salt Smoothie body scrub—all non-comedogenic, free of harmful chemicals, and formulated to boost sugared skin.