The one-night-only event was like being in a comic book come to life
Yes, you can sip champagne as you swipe through your e-tailer of choice, but shopping leisurely in a brick-and-mortar boutique with your circle of friends and a glass of bubbly is just better in real life. Given the myriad distractions that the online world offers—like all the new Netflix series vying for your attention—anything that requires one's physical presence has to be all the more compelling.
That's exactly the thinking behind the sensorial Hermès Men’s Universe event, which unfolded in late March in London. Unlike a run-of-the-mill runway show or cocktail party, this travelling exposition—it has previously stopped at Paris, Seoul and New York—is chock-full of interactive elements meant to lure guests deeper into the whimsical world of Hermès.