Simone Rocha and H&M celebrate their collaboration with an AR experience featuring Helena Bonham Carter, Kaia Gerber, Barry Keoghan, Rowan Blanchard, Paloma Elsesser, Omari Douglas, Kelsey Lu among others
The much-anticipated collaboration between Irish-Cantonese designer Simone Rocha and H&M launched globally today. Celebrities like Helena Bonham Carter and Kaia Gerber among others donned the collection of pearl-and ribbon-strewn pieces in an AR campaign. The diverse cast is a reflection of the broad range of individuals who enjoy Rocha's work, which has always been celebrated for its voluminous shapes and girly-punk aesthetic.
“This year has required us all to think about things afresh and find new ways of working and congregating. I am thrilled to be able to celebrate my collaboration with H&M in such an innovative way, using the best AR technology to bring such an amazing cast of figures right into people’s homes. I always wanted this collection to conjure excitement for dressing up, and for meeting with family, friends and loved ones, and I hope this digital event speaks to that, providing a thought-provoking moment of art, beauty, celebration and happiness.” says Simone Rocha.
(Related: Simone Rocha's New Collaboration Launches on 11 March in Singapore, Includes Childrenswear)