The Newly Re-opened Sephora Takashimaya Boasts A Gold Member Concierge
After a two-month renovation, Sephora Takashimaya S.C—the beauty retailer’s founding store in Southeast Asia—is back with a new look, but a facelift is not the only thing the 11-year-old outlet got. Beyond the swanky interiors and large LED screens that stole our attention, Sephora Takashimaya S.C has also elevated their in-store experience by integrating both technology and the human touch.
Touted as “the store that spoils you”, the outlet grants beauty junkies first dibs to Sephora’s newest brands and product lines to launch in Singapore. A brand new fragrance discovery bar also offers a curation of both niche and popular scents for perfume lovers.
Personalised consultations are available at the six-seater beauty studio, using the retailer’s unique Skincredible app. Combining a survey and a skin scan, the consultation service curates product recommendations to target the shopper’s concerns.
But it is the Gold Member Concierge that truly had us spoiled with its personal beauty shopper service.
The personal shopper experience begins the moment you step foot into the store. My personal shopper Phyllis was ready to greet me and guide me to a seat at the Beauty Studio, where there was already a selection of beauty products based on a questionnaire I had filled in during the booking.
To get shoppers nice and cosy before the 60-minute consultation, the experience begins with a welcome drink, and a refreshing scented towel, and a relaxing hand massage. I was treated to one using Jo Malone's English Pear & Freesia body and hand lotion, which is one of the newest additions to Sephora.
Then, the consultation began with a Skincredible scan, so Phyllis can understand my skin condition and recommend the latest brands and products I can explore. I was spoiled for choice without even having to leave my seat, as Phyllis brought one product after another for me to try, from eye creams to concealers.
Here's a tip: you can ask your personal shopper for a touch-up or dry hair-styling so you'll leave feeling like a million bucks.
(Related: Beauty Talk: Cara Delevingne Shares Her Daily Beauty Ritual)
Other perks include engraving on lipsticks and fragrances, as well as complimentary gift-wrapping services.
But just in case you don't feel special enough, Gold members also enjoy an express check-out at the Gold members service desk, complete with a member-exclusive paper bag for your beauty buys.
It probably goes without saying that we'll be going for gold here on.