What's different about the new Rouge Dior Ultra Care line of lipsticks? The brand's creative and image director shares more about that—as well as the magic of flowers
The late Christian Dior is known for many things. Among them, it was his immense flair for creating divine haute couture garments that won him universal acclaim. He is most remembered for injecting splendour back into the post-war wardrobes of women with the New Look—a sensuous silhouette that drew the eye in to the beautifully nipped waist. His name soon became synonymous with the ideals of grace, elegance and femininity.
But the designer had other interesting facets to him too. Dior kept a pocketful of talismans with him—he believed that the combination of a pair of hearts, a gold star, a four-leaf clover, a piece of wood and a sprig of lily of the valley brought him luck.
Sewn into the hems of his runway dresses, Dior’s fascination with the lily of the valley went beyond superstition. In fact, he loved flowers as much as he revered women. “After women, flowers are the most lovely thing God has given the world,” he famously wrote in The Little Dictionary of Fashion.
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So, it’s no wonder flowers continue to feature prominently in the house’s ongoing story. The latest chapter? The launch of Rouge Dior Ultra Care, a sumptuous selection of lipsticks that are infused with flower oil. The latest innovation by Peter Philips, creative and image director for Dior Makeup, the range puts lip care at the centre of its cutting-edge R&D efforts. “Thinking about ‘care’ has become an essential step in the creative process,” he said. “This extra touch is beneficial to any beauty product since when you feel good, you look good.”
Besides offering rich colours, long-lasting wear and a matte and dewy finish, the new-and-improved lipsticks are formulated with cameline oil that deeply nourishes the lips, plus jojoba oil extracts that form a protective barrier to lock in moisture for that irresistible pout.
“The fantastic thing about this formula is that it is lightweight, it is almost like whipped cream. You do not feel that you are wearing the actual colour that you are wearing, and your lips stay hydrated while you are wearing the lipstick, which is a great extra in the new formulation,” Philips explained. The renowned make-up artist tells us about the magic of flowers as well as how he bridges the gap between heritage and modernity.
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