The music concerts in Italy, Germany and France can be streamed via medici.tv until the end of October
The pandemic’s severe impact on cultural life has raised urgent debate about how to protect one of the world’s most high-profile industries. In a bid to help, Rolex is launching an exciting new initiative to support musicians and singers affected by the coronavirus pandemic. Three concerts, which the watchmaker has dubbed "Perpetual Music", will be held in Italy, Germany and France, from August 21 to September 3.
Over 100 artists whose work and lives have been adversely affected over the past several months will participate in what is the latest in a series of initiatives that Rolex has spearheaded as part of its long-standing commitment to the world of music.