The collection includes ready-to-wear, footwear and accessories for men and women
Over the past year, Prada has proven that it's stepping up its sustainability efforts with its pioneering new project, Re-Nylon. The initiative launched last year with a capsule collection of six bags made using recycled nylon. Since then, the brand has been steadfast in its commitment to this sustainable practice by expanding the collection.
Now, an in-store installation titled Prada Re-Nylon is available at the Prada boutique in Ion Orchard—featuring the new Prada Re-Nylon collection.
The in-store installation features short movies produced by National Geographic. All surfaces are covered with video wallpaper, evoking the sustainability principles of the project with macro animations of natural elements as well as the Re-Nylon industrial process. In line with its monochromatic style, the video content is also shown entirely black and white.
The Re-Nylon collection includes classic Prada accessories as well as full men’s and women’s ready-to-wear collection, in black regenerated nylon.
This regenerated nylon was created through the recycling and purification of plastic collected from oceans, fishing nets, landfills and textile fibre waste globally. The products in this collection are all made with Econyl regenerated yarn, a more eco-conscious option as compared to the use of virgin nylon yarn.
