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Fashion Gabriela Hearst Debuts Her First Collection For Chloé With the Spotlight on Sustainability

Gabriela Hearst Debuts Her First Collection For Chloé With the Spotlight on Sustainability

Chloé's FW 2021 digital show was shot in the empty streets of Boulevard Saint-Germain and Brasserie Lipp in Paris (Photo: Instagram/@chloe)
Chloé's FW 2021 digital show was shot in the empty streets of Boulevard Saint-Germain and Brasserie Lipp in Paris
By Zue Wei Leong
By Zue Wei Leong
March 05, 2021
Gabriela Hearst's first collection for the Parisian fashion house at Paris Fashion Week Fall-Winter 2021 also coincided with the 100th birthday of Gaby Aghion, founder of Chloé, plus she Introduces The Puffcho, fashion's newest hybrid

The collection, pulled together in only two months, introduces elements of Gabriela Hearst's South American upbringing to Chloé's classic designs. Flowing dresses, ponchos and iconic bags, including the Chloé Edith bag, are pulled out of the archives and given a Hearst-style makeover, culminating in the invention of the puffcho

What is a puffcho? It is a blanket poncho with Bordeaux stripes and fringes that is hybridised with a high puffer collar. A combination that the fashion world has never seen before, this innovative design follows Tod's, Fendi and Prada in experimenting with different outerwear silhouettes but with a focus on functionality. 

(Related: Digital Paris Fashion Week Fall-Winter 2021: Where to Watch All the Shows)

The puffcho is Gabriela Hearst's latest creation
Bordeaux stripe cashmere blanket "puffcho" with fringes is paired with a beige rosé napa leather skirt and Edith boot in terracotta red calfskin
A high puffer collar is attached onto a poncho
Photo: Instagram/@chloe
 

(Related: Why Bag Designer Gabriela Hearst Advocates Sustainability In Fashion)

The leftover cashmere, denim and jacquard from the pieces in this collection, including the puffcho, are fully repurposed in line with the fashion house's dedication to sustainability and reducing their environmental impact. For example, they are fastened onto second hand Chloé Edith bags, adding to the patchwork aesthetic of the collection. 

The discarded fabrics are also used to create the Sheltersuit Chloé Backpack. In this collaboration with Bas Timmer, fellow designer and founder of Sheltersuit Foundation, Hearst's latest collection also strives to drive social change. With the sale of each backpack, Chloé funds the making of two Sheltersuits, which are weather-proof jackets with detachable sleeping bag that can change the lives of people experiencing homelessness.

The Sheltersuit Chloé Backpack aligns the zero-waste priorities of Chloé and Netherlands-based non-profit organisation, Sheltersuit Foundation
Sheltersuit Chloé Backpack
Sheltersuit Chloé Backpack
 

(Related: 7 Eco-Friendly And Sustainable Fashion Brands Redefining Luxury)

"We're proud to be collaborating with Chloé to demonstrate how the power of fashion and business can be used to improve outcomes for the homeless," wrote Bas Timmer in a public statement.

"After six years, we know that innovative product designs can change the lives of people forced to live on the street and it will be courageous leaders like Chloé that help us take our impact to the next level."

This fall-winter collection debuts Chloé's dramatic shift in creative direction, without losing sight of their legacy as a women-led, Parisian luxury fashion brand. And if this puffcho is only a taste of the socially and environmentally responsible innovation that Hearst is capable of, we are excited to watch her redefine what it means to be a Chloè girl in the coming years.

Tags

Fashion Ready-To-Wear pfw womenswear gabriela hearst chloe pfw2021 fall/winter 2021 puffcho

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