Spirit of Exploration
Since joining Petit H as creative director, one of the changes that de Virieu has implemented is reducing the number of collaborators to ensure the intimacy that is integral to the brand. This direction informs other touchpoints as well, including the pop-ups it conducts in select locations up to three times a year. From November 22 to December 15, Petit H travels to Singapore, bringing objects inspired by and conceived specifically for the country. It will also feature scenography by local designer and Gen.T 2018 honouree, Olivia Lee.
(Related: Balancing Good Design With Practicality Is The Mantra Of Olivia Lee)
“Olivia has a lot of finesse, plus she’s always listening. We have a valuable exchange, which is really what we’re looking for. The most important thing in Petit H is dialogue,” shared de Virieu. “Dialogue doesn’t just refer to the exchange between artists and artisans, but also about where we take Petit H. It’s not a caravan of objects sold abroad. We aim to create a real link between the places we choose, and the pieces we create that are anchored in the country. For me, that’s the best way to share the essence of Petit H.”