The Blue Book collection 2018 is otherwise due for release near the end of the year.
It's not often that we get sneak peaks of high jewellery collections before they launch—there are no established pre-SIHH or pre-Baselworld releases like there is in the watch world, and since the collections serve a relatively select (and very discerning) audience, high jewellery pieces don't usually make news headlines until their official relase. Until now that is.
Alongside the other expected who-wore-what announcements in in my email inbox this morning came an innocuous one from Tiffany & Co. Nothing was particularly unusual, until I spotted the line "Presenter Gal Gadot debut the first pieces from the 2018 Tiffany Blue Book Collection, including an exquisite necklace with a 27 carat aquamarine drop and over 1000 diamonds."
(Related: There's Only One Tiffany & Co)
"So what's the big deal?", you might ask. "Celebrities wear high jewellery on the red carpet all the time." While that is true, and Tiffany's Blue Book collection is one that is released regularly every year, this year's Blue Book collection will be the first ever designed by Reed Krakoff, Tiffany's designer transplant from the fashion world. Krakoff took the helm as chief artistic officer in early 2017, to much speculation and industry attention, chiefly because this is the first time a big-name designer has ever been at the helm of a jewellery company. The primary reason for this is that, presumably, most brands choose to push their jewellery ahead of their designer.