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Hailing from Germany, Noesa is an under-the-radar ultra-luxe beauty line founded by Gerd Gerken who believes that the solution to beautiful skin is to increase cell vitality.
According to Gerken, energy is required to increase cell activity; and “safest and purest energy is biophotons in the wild plants which absorb the essence of sun in the high mountains”, according to the brand.
Most of these plants are from the Alps Mountain in the south of France, and only the top one per cent will be selected, making the cost of producing Noesa's purely-botanical formulas expensive and rare.
Using a special heat-less distillation process, biophotons are extracted and transformed into one of Noesa’s patented inventions, Alchemetics. The other patented invention is Danadem, its “carrier”, which helps penetrate Alchemetics deep into the epidermis so that cells can be fortified and repaired.
(Related: Serene Chua Tries Out Noesa, One Of The Most Expensive Skincare Brands In The World)