MTM Skincare, which is now rebranded as MTM Labo, is celebrating its 30th anniversary.

As part of its brand revamp, it will debut a new look for its products on top of a new name that perfectly embodies its signature custom-blended skincare approach.

Rebranded as MTM Labo, the brand pays homage to its Japanese origins and scientific methodology. In line with its Japanese philosophy of having reverence for nature, its products will also be rolled out with a new design bearing a deep green translucence, representing its use of botanicals in the formulations. Leading the brand's revamp in Singapore is Kelly Keak, the current managing director of the Japanese brand in Singapore, who took the reins from her mother, Susan Teng, in 2017.

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MTM Labo’s custom-blended skincare approach draws inspiration and solution from an array of botanical extracts that are added to address individual skincare concerns. Every customer will enjoy unique skincare solutions, which are blended in the in-store laboratories, to cater to their individual skincare needs.

Keak explains: “We recognise that every individual is unique, and so is our skin. Inspired by the medicinal applications of Oriental botanicals, we’ve carefully curated MTM Labo’s special library of extracts, comprising of Chinese, Western and Japanese ingredients. [These] selected extracts are then custom-blended into our skincare according to how they can help improve each client’s unique skin condition.”

With that said, here are three facts about the revamp.