The Italian fashion house has launched a sequel to its signature "Toy" scent, teasing the new fragrance bottle via a dedicated campaign video—and a surprise product placement on the runway
Titled "Toy 2", the fragrance will be available in three formats, 30 ml, 50 ml and 100 ml sizes. A namesake bath line comprising a perfumed bath and shower gel as well as a body lotion will round out the "Toy 2" scent range.
Promoting the launch via its recent spring/summer 2019 fashion show in Milan, the brand sent model Kendall Jenner down the catwalk with a giant version of the perfume in her arms, showing off Toy 2's new packaging—a teddy bear-shaped glass bottle with opaque finishes (instead of the furry teddy bear used for "Toy"), embellished with the fashion house's name and a gold ring at the bottom of the cap to complete the design.
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The floral woody eau de parfum features mandarin orange and apple notes on the top, blended with magnolia, with a heart which combines velvety peony and jasmine with crisp white currant. The dry down is a mix of musk, sandalwood and amber wood.
Watch the "Toy 2" campaign video, starring model Devon Aoki: