Montblanc Unveils Collection Les Aimants by Charlotte Casiraghi

Jewellery

June 3, 2018 | BY Terence Lim

Working based on the concept that opposites attract, Montblanc teams up with a brand ambassador to create a capsule jewellery collection

Nancy Cunard was a 20th-century poet, publisher, and activist, who fought for racial equality and for Spanish Civil War victims. Because of her style and personality, the Englishwoman was also often referenced by famed writers Ernest Hemingway and Aldous Huxley, and served as a muse to photographers like Man Ray and Cecil Beaton. Cunard was also Charlotte Casiraghi's main source of inspiration when she co-designed a capsule jewellery collection with Montblanc

Named Les Aimants by Charlotte Casiraghi, the collection of bangles, rings, and necklaces is inspired by a simple concept—the attraction between opposites. The pieces are crafted using different materials and in constrasting colours. But what makes this collection truly versatile and highly wearable is that it encourages stacking. Bangles of different shapes and textures can be worn together thanks to hidden magnets in the pieces. This way, it allows a wearer to change her look almost instantly. The transformation from an elegant daytime look to a contemporary evening ensemble has just gotten easier, with Les Aimants by Charlotte Casiraghi. 

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“The original inspiration for this collection was the legendary writer, muse, and 1920s style icon Nancy Cunard, who was known for making stylish and bold statements by wearing stacked bangles of different sizes and textures on both arms,” explains Casiraghi, who is the daughter of Caroline, Princess of Hanover, and Stefano Casiraghi, an Italian industrialist. 

“She was the epitome of the modern woman in her day, a successful author and activist, as well as a daring style pioneer. Les Aimants by Charlotte Casiraghi is a bold and chic collection for a woman who knows what she wants, and expresses herself in new ways to have fun and indulge, by personalising her look by pairing opposites to achieve her own brand of elegance.”

On the decision to work with Casiraghi, Montblanc's creative director Zaim Kamal feels that she is the right fit for the brand. 

“With her sophisticated sense of style, her independent spirit, and her self-assured attitude, Charlotte embodies the qualities of the modern Montblanc woman,” he says. “When we embarked on this collaboration, the goal was not to create a traditional collection but to re-imagine the roles jewellery can play. Charlotte soon realised that by playing with opposites, customisable creations [could be made that] would give women new ways to unapologetically express their own distinctive attributes, crafting looks that are magnetic in every way.”

Together with Montblanc CEO Nicolas Baretzki, Casiraghi hosted a cocktail event during the Cannes Film Festival earlier in May. The Les Aimants by Charlotte Casiraghi collection made its international debut during the event. Here, we showcase some photos of the collection and exclusive behind-the-scenes images of Casiraghi posing for the official publicity shots. In these pictures, she demonstrates the incredible ease with which one wears this understated and contemporary collection.   

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Les Aimants by Charlotte Casiraghi features pieces that come in different materials and in varying sizes.

Nicolas Baretzki, Charlotte Casiraghi

Besides bangles and rings, the collection also includes a long black resin pendant necklace—simple yet modern.

Minimalist and simple, the Les Aimants collection is highly wearable.

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