This Is The Most Popular Lipstick Shade On Earth

Beauty

August 6, 2018 | BY AFP

‘Millennial pink' is officially the hottest lip colour globally, according to over 23.5 million daily virtual lipstick try-ons recorded by an AR beauty app

The trend—discovered as part of an initiative by YouCam Makeup parent company Perfect Corp in celebration of National Lipstick Day (Sunday, July 29)—found that ‘Millennial pink' shades accounted for over 20 per cent of virtual lipstick try-ons in the United States and the UK, and 15 per cent of those in China and Japan.

Recording the virtual lip colour tests of more than 280 million users around the world, YouCam Makeup also revealed that while pink overall was the most preferred colour in the West—with almost 50 per cent of the top lip colors being pink shades in the United States and the UK—users in the East preferred to mix it up more.

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China showed the most diverse lipstick colour trials overall with purples, oranges and lighter sheer shades taking the top spots, while Korean users comparatively preferred bold, darker pinks, purples, and reds.

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