The new logo of the house has also found its way to the front of these bags
When Riccardo Tisci was announced as Burberry’s new creative director, people were curious about what’s to come—known for his darker and sexier designs, how would he put his own spin on the British brand's heritage and rich history?
Tisci has said that he dug through the archives to do plenty of research into the brand's history when he first joined Burberry.
The 44-year-old Italian designer collaborated with renowned British art director and graphic designer Peter Saville to work on the new TB monogram as well as the new sans-serif logo based on house founder Thomas Burberry's initials, TB.
"I quickly became very interested in Thomas Burberry and who he was not only as an inventor and innovator, but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary," Tisci said.
Today, the luxury house has a whole new look thanks to the designer’s vision, and this is evident in two bags that appeared on the runway over the past year: the TB bag and its little sister, the Lola bag.