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Where previous Kenzo perfumes were quietly feminine, Kenzo World is youthful, spirited and punchy. Their commonality lies in the anonymity of the blooms. Flower by Kenzo, the brand’s most iconic perfume before Kenzo World, was created to smell like a poppy flower, which has no real fragrance. Kenzo World, on the other hand, was created to smell like an unknown flower, one that cannot be solidly identified.
Master perfumer Francis Kurkdjian (of Jean Paul Gaultier Le Male fame), calls the Kenzo World fragrance “a very reassuring scent”. He explains, “If everything is too crazy, you lose the customer at some point. You can’t be too crazy.” Accessibility, in other words, was key—hence why Kenzo World uses the familiar notes of sweet red fruits, peony and Ambroxan®.
Whether you fall on the more cautious or audacious side of the personality spectrum, you have to admit that Kenzo World is an interesting proposition.
Watch the video below to see what happens when Gen.T lister Mae Tan meets the unique fragrance.