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Jewellery Why Luxury Milanese Jeweller Pomellato Stands Out as a Bold Brand With Unconventional Designs

Why Luxury Milanese Jeweller Pomellato Stands Out as a Bold Brand With Unconventional Designs

Why Luxury Milanese Jeweller Pomellato Stands Out as a Bold Brand With Unconventional Designs
Pomellato employs traditional gem‑setting techniques for its creations
By Tan Wei Lin
November 30, 2020
It prides itself on being different—and has everything to show for it

Italy is known for its expertise in classical jewellery-making, but it’s also home to one of the most unconventional names in fine jewellery. Since Pomellato was founded in 1967, it has been delighting stylish women who enjoy fine jewellery not just as valuable possessions but also as luxurious accessories that express their contemporary tastes.

The Milanese jeweller is known for its modern yet feminine designs that are characterised by organic shapes and vivid hues. Pomellato stands out as a bold brand, venturing to where fellow jewellers dare not go—a place where style and creativity are not bounded by conventional ideas and traditional jewellery-making rules. This is why the brand now boasts such a distinctive aesthetic that is evident in every single piece and instantly identifiable by connoisseurs and enthusiasts alike.

Nudo Maxi
Solitaire necklace and ring
Iconica bracelet

CEO Sabina Belli agrees: “The world of fine jewellery can be quite conservative in terms of values, aesthetics and imagery. Not for Pomellato—being unconventional, in fact, is a defining trait of our proudly Milanese, fiercely Italian, decidedly international personality.”

Sidestepping perceived rules doesn’t mean that there isn’t respect for tradition and craftsmanship. In fact, Pomellato’s organic, deliberately off-kilter style relies very much on impeccable craft and the ability to push the envelope with the skill of the artisan’s hands. “Very few houses can pride themselves for carrying most of their production in a dedicated, in-house atelier. Apart from the unsurpassed level of attention to detail, this allows for true, hand-made craftsmanship,” Belli reveals. A Pomellato jewel is the result of time-honoured Italian know-how as much as it is the product of modern creativity.

(Related: Editor's Note: Jewels & Time 2020 Makes a Full Digital Debut)

Bavarole necklace in rose
Nudo rings
Sabbia bangles, earrings and rings

Take the Sabbia collection, for instance. It showcases Pomellato’s aesthetic sensibilities as it combines shimmering gemstones with geometric shapes. In particular, the pavé gem designs demonstrate the superlative gem-setting prowess of its in-house artisans.

There are also the tactile and versatile aspects of Pomellato’s designs that set it apart from the competition—the pieces are interactive objects that have been designed for women to play with.

(Related: Sapphires, Rubies, Emeralds And More: A Guide to Purchasing Coloured Gemstones)

“Our Nudo rings can be assembled in personal ways and worn very informally, for instance. It’s all about wit and personality, not about mere self‑decoration. In a way, Pomellato has integrated the sense of constant renewal that draws many to fashion, but translates this appeal into timeless objects. We own a distinctive sense of timeless modernity,” affirms Belli.

Can fine jewellery find its place in contemporary fashion without compromising its image of luxury? Yes, it can, and very few brands have accomplished it quite like Pomellato.

Pomellato | B1-126 The Shoppes at Marina Bay Sands, 6688 7334 | 02-09A Takashimaya SC, 6235 6836


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