Also of note: the collection’s ad campaign features a diverse cast that includes Game Of Thrones’ star Sophie Turner and transgender actress/model Indya Moore
Much like Rihanna’s new Fenty fashion line, Louis Vuitton’s latest fine jewellery collection, B.Blossom, which includes rings, bracelets and cuffs, earrings, pendants and chain necklaces, feels very now.
While Fenty speaks to a seemingly gender-fluid audience as well as women who are proud of their curves, B.Blossom addresses a confident crowd—those who are unafraid to assert their identities.
Think “chunky rings and clanking bangles”—as The Financial Times described it—and logomania galore: The brand’s iconic star-shaped flower, created by Georges-Louis Vuitton in 1896, is deployed to maximum effect across the entire range.
You can thank Francesca Amfitheatrof, Louis Vuitton’s Artistic Director of Watches and Jewellery, for this feisty, assertive streak. The 51-year-old was last seen at Tiffany & Co, where she spent four years (2014 to 2017) as its first-ever female Design Director. There, she made waves by introducing a more urban, streetwise edge to the classic American jeweller – most notably in her Tiffany T and Tiffany HardWear collections.