Meet the cool kids who are shaping Singapore's sneaker culture. In the last of a three-part series, founder and CEO of Limited Edt, Mandeep Chopra talks NFTs, expounds on the local demand for sweet kicks, as well as how streetwear has infiltrated the world of high fashion
Now that Singapore’s dedicated sneaker boutique Limited Edt has 14 stores under its belt, founder and CEO Mandeep Chopra is looking to strengthen the sense of community that brings sneakerheads and street culture enthusiasts together. “I feel my job is more important than ever now to make sure that we bring up the new generation of sneakerheads to love the culture, and make sure these products are attainable to them to the best of our ability.”
The third-generation scion of Weston Corporation, which is in the business of sports merchandise and apparel, admits that today’s sneaker culture has evolved to become more mainstream. Its transactional nature, mostly fuelled by the culture of reselling as well as the influence of social media, have largely contributed to its commercialisation. It comes with an upside though: there is a growing awareness of the world of sneakers, one that is appreciated by both the young and older generations. Regardless of how things have changed, one thing still remains true: sneakerheads want people to look at their feet and give that nod of recognition.
“It’s not about one-upmanship but the knowledge and the camaraderie that resonates within the community: knowing that your sneakers are head‑turners and conversation starters. Ultimately, I feel it boils down to the simple pleasure of owning something you love and feeling good about wearing it.”
