Why La Prairie’s Luxurious New Serum Can Help Elevate Your Skincare Routine
Gravity is not kind on ageing skin. As we grow older, our skin will naturally begin to lose its elasticity as the collagen and elastin matrix in the dermis breaks down, making it less able to resist the pull of gravity. The resulting sagging jowls, hollowed cheeks and deep wrinkles are just some of the undesirable signs of ageing. These signs are precisely what La Prairie seeks to eliminate with its latest Skin Caviar Liquid Lift serum.
The Swiss skincare giant is famous for its use of top-quality caviar and cutting-edge technology to create its luxurious skincare products. The reformulated Skin Caviar Liquid Lift is its most potent potion to date, since it debuted to much fanfare in 2012, combining the brand’s two most advanced caviar ingredients for the first time. The two ingredients are the Caviar Premier and Caviar Absolute, with each performing a specific function.
Caviar Premier is the primary gravity-defying ingredient, lifting and tightening the skin for a visibly younger complexion. It comprises a mix of biomolecules, including lipids, proteins and peptides, which mimic the chemical composition of real caviar. Caviar Absolute, on the other hand, is touted to plump up the skin so that it appears more youthful and closer to a baby’s smooth, round cheeks. A highly concentrated form of natural caviar, Caviar Absolute is obtained using a delicate, high-tech extraction process that isolates the oils and proteins abundant in the natural ingredient.
Here, it should be noted that La Prairie only uses caviar from top-quality sturgeons raised in alpine spring water habitats in the far reaches of the Swiss Alps. The minerality of the water aids in the production of the best possible caviar, and its proximity to La Prairie’s skincare facilities means that the volatile ingredients in the caviar are extracted only at optimal quality.
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Combining both Caviar Premier and Caviar Absolute, the serum promises users an improved complexion with visibly lifted skin and sculpted features. These two ingredients are also further enhanced with La Prairie’s Exclusive Cellular Complex, a patented formulation that restores skin energy for a longer-lasting rejuvenated appearance.
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Simply dispense one to two pumps and smooth the serum over the face and neck. With each pump, the golden caviar beads pop and mix with the surrounding emulsion to form a silky serum that is a sensorial pleasure to use. To further enhance the gravity-defying effects? Just layer the serum over with La Prairie’s Skin Caviar Luxe Cream or Skin Caviar Luxe Sleep Mask.
Over time, with continued use, fine lines and wrinkles are noticeably reduced with the skin plumped up for a more youthful appearance.
Available at Takashimaya (6738 0575); Metro Paragon (6235 5087); Tangs at Tang Plaza (6836 6380); Robinsons Orchard (6733 9874); Robinsons Raffles City (6265 1455) | La Prairie