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Fashion L’Oréal launches campaign for healthy skin habits

L’Oréal launches campaign for healthy skin habits

L’Oréal launches campaign for healthy skin habits
By AFP
May 06, 2015

(Relaxnews) - Joining forces with Melanoma Research Alliance (MRA) and a gaggle of celebrities including Eva Longoria, Aimee Mullins and skin cancer survivor Diane Keaton, L'Oréal Paris unveiled Monday "It's THAT worth it to me," a US public health awareness campaign to take place over social media.

Joining forces with Melanoma Research Alliance (MRA) and a gaggle of celebrities including Eva Longoria, Aimee Mullins and skin cancer survivor Diane Keaton, L'Oréal Paris unveiled Monday "It's THAT worth it to me," a US public health awareness campaign to take place over social media.

To participate, create a 15-second video in which you say why sunless tanning and SPF protection are important to you and share it on Facebook, Instagram or Twitter under the hashtag #ItsTHATWorthIt -- and tag at least three friends in your post to get your network involved.

For each video shared L'Oréal will donate $1 to MRA to fund the L'Oréal Paris - MRA Team Science Award Research Grant, giving up to $250,000 in 2015. Find the video here

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Fashion charity l'oreal luxury beauty luxury singapore beauty singapore l'oreal singapore skin cancer awareness celebrity beauty

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