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The Japanese cosmetic brand has rebranded: Kanebo's new, forward-looking make-up concept is out to impress with an incredible array of lipstick shades, multifunctional make-up pencils and more
Well known around the world, Kanebo boasts an established reputation of a reliable skincare and make-up brand. While it remains all that, it has now boldly put one foot into a new era with fresh innovations that turn conventional notions of beauty on their head.
The Japanese beauty giant begins its transformation into a modern brand anchored by a new message, “I Hope”. Through this new direction, it hopes to influence everyone to celebrate their uniqueness and embrace diversity. For a start, Kanebo will create products suitable for everyone.
The new N-Rouge collection is a good example of Kanebo’s new direction. It is made up of three ranges that not only provide a trendy take on lip colour, but also inject an element of play.
The Neo Dimensional selection is for the woman who wants to stand out with bold shades that lean towards purple, fuchsia, orange and red. Besides choosing colours from the contemporary palette, she can also add dimension to her pout with sheer, metallic lipsticks that can be layered over for a pearlescent or sparkly sheen.
(Related: An Exclusive First Look At New Products From Kanebo's The Exceptional Range)