Kai from K-pop boyband Exo is the first Korean celebrity to have his own collection with Gucci. The Kai x Gucci Collection will be available at the Gucci boutique in Ion Orchard in April
What do you get when you combine K-pop superstar Kai of Exo with… teddy bears?
A special collaboration with Gucci, it seems. Just like the rest of South Korean boyband Exo’s phenomenal fandom, Alessandro Michele saw something in the 26-year-old singer that inspired the creative director to make him the star of a special capsule collection.
Kai was previously part of the spring-summer 2020 Gucci Eyewear campaign alongside Chinese actress NiNi, the Asian ambassador for the Gucci Eyewear line. Kai has also been Gucci’s global ambassador for the past two years, but this collection is extra meaningful as it is named after him.
In a March 2021 interview with Esquire Korea, he said: “This is the first time Gucci has launched a collection with a Korean celebrity. I am incredibly grateful and just as thrilled. It’s not easy to have a collection with your name. It’s a huge opportunity and an act of fortune, so I’m at a loss of words to describe how happy I am that it came to me.”
(Related: The North Face x Gucci: Brandon Leo Celebrates the Spirit of Exploration)