The multi-hyphenate rapper wore a pair of custom-designed sunglasses to the Kenzo show on Sunday to confirm the news
You can count on Pharrell Williams to make an entrance wherever he goes, and he did not disappoint with his appearance at Japanese designer Nigo’s first collection for Kenzo.
Strutting into the the Galerie Vivienne, the Grammy Award-winning artist was noticeably wearing a pair of bejewelled Tiffany & Co sunglasses, and totally stole the limelight.
“Tiffany and I are engaged,” the rapper confirmed to the press, showing off the sunnies at the photocall and on the front row. The custom-designed sunglasses are the first in a line of items that Williams has planned to do with the American jeweller, though he was shy to reveal more details.
Crafted from 18k gold with 61 round brilliant diamonds of over 25 total carats, and two emerald-cut emeralds at the temples, the sunglasses are an instant collector’s item that will surely sell out—should it hit the market.
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But don’t call it a collaboration: “It’s a partnership.…It’s about seeing things differently,” Williams told WWD.
So what can we expect? Pharrell is no stranger to jewellery design, having worked with Louis Vuitton in 2008 on a jewellery line. He is also one of the faces of Chanel and has worked with various other fashion brands like Moncler, Moynat, Adidas and G-Star. Unsurprisingly, his collabs often include sunglasses (much like his 2005 Louis Vuitton Millionaire collection, designed together with Nigo, which has now achieved grail status).
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So it stands to reason that other extremely limited drops will be seen this year—whether it’s jewellery pieces stamped with the musician’s personal aesthetic, or more everyday objects like the sunglasses, but elevated with the craft and expertise from Tiffany & Co. Either way, it’s sure to grab attention—IRL and online—and raise the jewellery brand’s profile among a younger audience.
Tiffany & Co is also adopting a new strategy after its merger with luxury conglomerate LVMH, pushing more collaborations that before. Just last year, the American jewellery brand had a sold-out capsule collection with luxury streetwear label Supreme that prompted overnight queues in New York and Sydney, as well as a limited edition collaboration with artist Daniel Arsham to reimagine its Tiffany Blue Box.
We can only stay tuned to see what the American jeweller’s next move with Pharrell will be.