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This anti-ageing serum series from Est includes a foam serum that feels amazing on the skin
The core of what Est believes is that everyone has the ability to generate beautiful skin even as they age. The skin ages at varying speeds for different people and rapidly ageing skin is often caused by factors such as lifestyle, environment, physical health, and psychological stress.
That’s not something that the Japanese beauty brand just made up. Est’s parent company Kao has been doing deep research on ageing skin—including studies on a particular focus group of individuals: monitoring their skin condition for over a quarter of a century to understand how to enhance one’s potential for beautiful skin. That’s when Est’s skincare system G.P. Cycle Serum Care comes into play, and it unfolds in three stages.
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The importance of balance is key to Est’s beauty philosophy. The best way for skin to be at its optimal stage is to treat the skin as an ecosystem in its own right and optimise its overall balance, through G.P. Cycle Serum Care. Extending beyond a skincare routine, it’s also essential to bring mindfulness and self-care into one’s lives.
Even simple rituals like having a mindful pause in the morning and setting our intentions at the beginning of the day. At breakfast, practise mindful eating: slow down, enjoy every mouthful of your meal and take care of the skin.
