Skip to content
search
Fashion Turn Up Your Workout Style With This Hugo Boss x Russell Athletic Collaboration

Turn Up Your Workout Style With This Hugo Boss x Russell Athletic Collaboration

Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
By Camillia Dass
By Camillia Dass
March 26, 2021
The two brands showcase their take on athleisure with this playful collection that reminds us of what we need during a pandemic: good vibes only

Additional reporting by Andrea Saadan.

Bella Hadid, Ashley Graham, Lucky Blue Smith and more have joined a new basketball team and we want to be part of it too. Fortunately for us, the b-ball team was formed just to launch the all-new Hugo Boss x Russell Athletic collection. 

Hugo Boss unveiled its new and exciting athletic collaboration on March 24 with a fun-filled basketball-inspired film, done to the sound of classic hip-hop track Jump Around by House of Pain. 

(Related: Shigga Shay Previews His New Single Uright, Featuring Jay Park, with Hugo Boss)

Drawing on both brands’ archives, the collection of off-court classics includes many unisex styles and features a retro-inspired Boss x Russell Athletic logo.

The ready-to-wear pieces include hoodies, blazers, button-down jackets, sweatshirts, sweatpants, trainers, bucket hats and more in a variety of versatile colours such as grey, navy and our favourite: pastel pink. In fact, the pastel pink loose blazer with matching pants would be the perfect look if you'd like to imagine being at the NBA Draft—because even if you don't get picked, you'd walk away as the most stylish. 

Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
Boss x Russell Athletic Launch Party
 

As for the film, it takes place in a locker room and on a basketball court while telling the story of a basketball squad that celebrated their win and becoming the season's champions. It featured star-studded appearances by the aforementioned models as well as Precious Lee, Keith Powers, and more.

The famous faces danced, partied and had a great time on camera together while donning the new Boss x Russell Athletic collection, a collaborative work of two innovators who wanted to fuse the art of tailoring with storytelling in fashion. Due to the Covid-19 pandemic, the film was produced in New York in accordance with all applicable hygiene rules and regulations. 

Boss x Russell Athletic Launch Party
BOSS x Russell Athletic Launch

(Related: What Went Down at Louis Vuitton’s First Physical Fashion Show of 2021 in Marina Bay Sands)

Be sure to keep an eye out for the digital campaign that accompanies the film as megastars such as Maluma, Winnie Harlow, and Mina El Hammani will also join the Boss x Russell Athletic team.

Boss x Russell Athletic Launch Party
Bella Hadid at the BOSS x Russell Athletic Launch

(Related: Karl Lagerfeld, Balmain and More: 10 Best H&M Collaborations With Fashion Designers)

The multi-channel #BossxRussellAthletic social media activation will include a TikTok challenge, #BossUpYourGame. The challenge involves selected tastemakers in the UK, France, Germany and Russia and is happening now till April 1.

The Boss x Russell Athletic collection will be available at selected Hugo Boss stores in Singapore on April 22.

Watch the film below: 

 
Experience the BOSS x Russell Athletic digital launch | BOSS

Tags

Fashion Hugo Boss Ashley Graham Bella Hadid Precious Lee Lucky Blue Smith Keith Power Maluma Winnie Harlow Russell Athletic Hugo Boss x Russell Athletic

clear
keyboard_arrow_up

In order to provide you with the best possible experience, this website uses cookies. For more information, please refer to our Privacy Policy.

close