Turn Up Your Workout Style With This Hugo Boss x Russell Athletic Collaboration
Additional reporting by Andrea Saadan.
Bella Hadid, Ashley Graham, Lucky Blue Smith and more have joined a new basketball team and we want to be part of it too. Fortunately for us, the b-ball team was formed just to launch the all-new Hugo Boss x Russell Athletic collection.
Hugo Boss unveiled its new and exciting athletic collaboration on March 24 with a fun-filled basketball-inspired film, done to the sound of classic hip-hop track Jump Around by House of Pain.
Drawing on both brands’ archives, the collection of off-court classics includes many unisex styles and features a retro-inspired Boss x Russell Athletic logo.
The ready-to-wear pieces include hoodies, blazers, button-down jackets, sweatshirts, sweatpants, trainers, bucket hats and more in a variety of versatile colours such as grey, navy and our favourite: pastel pink. In fact, the pastel pink loose blazer with matching pants would be the perfect look if you'd like to imagine being at the NBA Draft—because even if you don't get picked, you'd walk away as the most stylish.
As for the film, it takes place in a locker room and on a basketball court while telling the story of a basketball squad that celebrated their win and becoming the season's champions. It featured star-studded appearances by the aforementioned models as well as Precious Lee, Keith Powers, and more.
The famous faces danced, partied and had a great time on camera together while donning the new Boss x Russell Athletic collection, a collaborative work of two innovators who wanted to fuse the art of tailoring with storytelling in fashion. Due to the Covid-19 pandemic, the film was produced in New York in accordance with all applicable hygiene rules and regulations.
(Related: What Went Down at Louis Vuitton’s First Physical Fashion Show of 2021 in Marina Bay Sands)
Be sure to keep an eye out for the digital campaign that accompanies the film as megastars such as Maluma, Winnie Harlow, and Mina El Hammani will also join the Boss x Russell Athletic team.
(Related: Karl Lagerfeld, Balmain and More: 10 Best H&M Collaborations With Fashion Designers)
The multi-channel #BossxRussellAthletic social media activation will include a TikTok challenge, #BossUpYourGame. The challenge involves selected tastemakers in the UK, France, Germany and Russia and is happening now till April 1.
The Boss x Russell Athletic collection will be available at selected Hugo Boss stores in Singapore on April 22.
Watch the film below: