Besides linking arms with the biggest names in sports and motorsports, Hublot has also consistently worked with contemporary artists who unleash a new realm of possibilities
Apart from the iconic Big Bang watch, efficient Unico movement and proprietary Magic Gold metal alloy, Hublot is best known for the many partnerships that it has established over the years. Its Art of Fusion motto, a guiding principle for the brand’s operations, doesn’t just apply to product innovation—it also governs Hublot’s marketing efforts, which explains the extremely diverse nature of its collaborations, which include big names from motor racing and sports, to art and fashion.
Arguably, the most prominent partnerships are those rooted in sports, as evidenced by stellar names the brand has worked with: Usain Bolt, Pelé, as well as brands such as Ferrari, to name a few. With such influential names backing the resulting limited edition watches, success is pretty much a given, whether in terms of sales or impact. But lest we forget, Hublot has also produced some very well-received limited edition pieces that reflect its more cultured and artistic side, albeit in a bold and contemporary manner instead of going the refined and traditional route. The watchmaker has wisely chosen to align itself with a select group of modern art names who, besides being well-known in their field of work, have a style that melds well with its timepieces, be it a Big Bang or a Classic Fusion.