Hublot Unveils The Classic Fusion Ferrari GT Watch To Cement Its Ties With The Italian Automaker
Cars and watches go together like two perfectly meshing gears in a well-oiled machine. There’s logic behind this natural affinity—both are highly mechanical inventions of precise engineering, and objects that are equally sought after in the luxury category, which make them ideal bedfellows in a business partnership.
Perhaps more importantly, they also present a great opportunity for watch brands to innovate, as well as add complementary value to their brand equity. By aligning themselves with the most prestigious of automakers and car races, these brands can elevate their positioning, while widening the breadth of their marketing. It’s a win‑win situation—everyone, including the customer who stands to enjoy the resulting timepiece, can benefit from such a union.
One such brand that has capitalised extensively on this fact is Swiss watchmaker Hublot, which has teamed up with Italian luxury sports car brand Ferrari since 2011. To date, their partnership has resulted in over 50 collaboration pieces—while most are based on the Big Bang, there are also a couple of notably impressive creations such as the MP-05 LaFerrari, a tourbillon superwatch that boasts a jaw-dropping 50‑day power reserve, released in 2013.
This year’s collaborative Hublot-Ferrari launch draws inspiration from the gran turismo (GT) universe. As opposed to high-speed racing, the GT world is about long‑distance driving, an automotive scene focused on ultra-high-performance luxury cars prized for their elegance and stylistic beauty. In other words, it’s the perfect channel through which Hublot can express a more refined aesthetic in its line of Ferrari-inspired watches.
After referencing the motor racing world and Formula One races with the initial Big Bang Ferrari editions that emerged from the partnership, Hublot has introduced its other icon, the Classic Fusion, for the first time ever, into the series. The new Classic Fusion Ferrari GT is both traditional and modern, a true reflection of the characteristics of the GT sphere. It also features another first—a Classic Fusion model that is fitted with Hublot’s in-house Unico movement, a self-winding flyback chronograph movement with four patents. In this particular release is the HUB1280 Unico calibre, which is visible through the transparent dial.
The watch is available in three different limited editions: 1,000 pieces in titanium; 500 pieces in Hublot’s proprietary red-toned King Gold; and another 500 in 3D carbon, a high-tech polymer matrix composite material with three-dimensional fibres, popularly used in motorsports for its outstanding qualities of resistance. Applied on the Classic Fusion Ferrari GT, the 3D carbon polymer provides the watch’s movement with lightweight, yet highly dependable protection. It’s also the first time that this unique material is being used in watchmaking.
(Related: A Masterclass in Geometry: The Big Bang Unico Sang Bleu II, Hublot's Second Partnership With Tattoo Artist Maxime Plescia-Buchi)
In terms of aesthetics, this new limited edition watch is clearly influenced by its namesake—the Ferrari GTs. According to Hublot, the watch is designed by the folks at Ferrari Centro Stile, the carmaker’s design studio located at its Maranello plant. The typography style of the hour markers and the red-coloured elements—seen in the top pusher button as well as the crimson line tracing the bezel of the 3D carbon variant—echo the sleek design of Ferrari’s cars. The straps are crafted out of black rubber and the Schedoni leather used on the seats of the historical race cars made in Maranello.
With this elegant, though by no means subtle, take on a Ferrari-inspired timepiece, there’s no surprise that more watch connoisseurs—even those who have never been fans of Hublot or Ferrari—will be drawn to its sporty, yet wearable design. While the opinions on past editions of this collaborative series of watches have been polarising, depending on your personality and character, the Classic Fusion Ferrari GT could be the one piece that falls nicely in between.