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Fashion How ICONSIAM Is Showcasing Luxury Brands Like Never Before With ICONLUXE

How ICONSIAM Is Showcasing Luxury Brands Like Never Before With ICONLUXE

How ICONSIAM Is Showcasing Luxury Brands Like Never Before With ICONLUXE
By Pichaya Petrachaianan
January 17, 2019
Tatler Focus
ICONLUXE is the heart of luxury in ICONSIAM

Thailand is continously gaining reputation as the region’s hub for luxury merchandising, and the opening of Iconsiam recently this year has only propelled the point. As a one-of-a-kind luxury destination in Southeast Asia and a shining emblem of Thailand’s prosperity on the Chao Phraya River, at the epi-centre of the glory is ICONLUXE, a section of the shopping destination that is exclusively dedicated to premium commodities from all over the world. Here's what you need to know about ICONSIAM's ICONLUXE.

(Related: The Luxe Guide To: Bangkok)


In ICONLUXE are global designer labels such as Hermès, Dior, Louis Vuitton, Bvlgari, Salvatore Ferragamo, Versace, Alexander McQueen, Patek Philippe and Cartier, to name a few. What makes Iconluxe more worthwhile than any other locale in the world housing the same brands under one roof however is that for the first time ever, the boutiques come in the form of fully fledged flagships customised with elements of 'Thainess'. 

Firsts in Thailand

While ICONLUXE hosts the best from the global luxury market—all of which you are probably very familiar with—there are remarkably many first-time achievements in their presence at ICONLUXE in ICONSIAM that make them stand apart. These accomplishments truly bring together the best of Thailand and the best of the world. Here are a few to note:


This is the French fashion house's first duplex store in Thailand, with an area of 368sqm. The space is decorated with Hermès’ iconically elegant palette and, for the first time in Thailand, displays the brand's home furniture collection and equestrian paraphernalia for purchase.

Salvatore Ferragamo

Salvatore Ferragamo also has its biggest store in the country at ICONSIAM, spanning over 190sqm. The store's decor is unique with textured wallpaper and hand-painted murals that come together to convey the brand's Italian heritage and love of blending art with innovation. When visiting, be sure to take a close look at the red Salvatore Ferragamo Quilted Gancini bag. Featuring the signature Gancini lock and pattern, only a limited number of this striking bag exists around the world and this is the only one of its kind in Thailand.


At ICONLUXE, Versace has fashioned its boutique with the tallest double door ever made in the brand’s history. The brand's concept of bringing the old and the new together is reflected through the space and the products, such as the timepieces, attires for both sexes, shoes and perfumery. When visiting the space, don't forget to scope out the chair at the heart of the room, specially designed for ICONSIAM.


ICONLUXE's Dior boutique is also the fashion brand's latest store in Thailand. What is most notable about this store is the presence of Dior Men, one of few in Thailand. Dior at ICONLUXE is ready to offer shoppers with a wider breadth of bags, clothing, shoes and accessories. To amp the excitement even more, Dior has brought in the highly acclaimed Lady Dior As Seen By exhibition to commemorate the boutique's launch. Experience this celebration of Dior's iconic Lady Dior bag, reimagined by artists all over the world, from now until January 20, 2019.

(Related: 10 Artists Give The Lady Dior A Makeover)

A Brand DNA That Is Quintessentially Thai

ICONSIAM holds fast to its premise of bringing "the best of Thailand and the best on offer from around the world". As mentioned before, several of the brands located in ICONLUXE have uniquely integrated 'Thainess' into their stores, offering a stunning bricolage of brand identity with Thai DNA not to be overlooked on your trip to ICONSIAM. Here are some of such stores you should take note of:

Louis Vuitton

Louis Vuitton’s design team collaborated with Thai designer Ploenchan “Mook” Vinyaratn to create a one-of-a-kind retail experience at the ICONLUXE boutique. Inside the store is a display table inspired by Thai pagodas, reimagined with Louis Vuitton’s iconic monogram. The ceiling is also decked with a piece titled The River of Kings—an artistic blend of indigenous woven fabric, Thai silk, gold thread, crochet and cassette tapes that renders an undulating movement resembling the ripples of the Chao Phraya River.

(Related: Dawn Koh Takes On Hong Kong In Louis Vuitton)


At ICONLUXE, Cartier's fine jewellery craftsmanship is honoured through a beautiful frame of Thai culture that visitors definitely should not miss out on. All the furniture in the space is upholstered with Thai silk. Take note of the store's chandelier, which is inspired by the form of the lotus flower, and the doorways of the store derived from Thai architecture.

ICONLUXE is the new destination for luxury aficionados. With its vast array of world-class brands—many of which are in Southeast Asia for the first time—start your pilgrimage now and indulge in the unique extravagance you deserve that only Iconsiam has to offer.


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