Tatler+
The founder and franchise owner of the award-winning wax salon, which has been nominated to be part of Tatler's Best of Singapore 2020, debunks myths about hair removal
It all began with a less than pleasant waxing experience in Europe, which inspired Honeypot founder Ow Shin Yann to take the leap of faith.
“I believed there was a gap in the market for a fun and sexy wax salon with premium service,” the former private banker explains.
“Most salons are very clinical and can be a tad intimidating, especially to wax newbies. The quality of wax and the expertise of the therapists also make a big difference, especially when it comes to a Brazilian wax, because that area is sensitive.”
In 2006, Shin Yann launched Honeypot (@honeypotsg)—an intimate boudoir-like wax boutique which makes no apologies for embracing a woman’s sexuality. With a mascot named Sex Kitty, it cultivates a fun environment for an activity that can be off-putting for first-timers, with an extensive menu of options down under, from a conservative bikini wax to a flamboyant L’Amour wax, which leaves behind a heart shape on your sweet spot.
“Setting up a company in business-friendly Singapore was quite a breeze. However, the biggest challenge for me was finding a good location, because the bigger and popular malls don’t usually take in a business newcomer easily,” Shin Yann shares.