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BeautyHera Lets You In On A Secret (Pop-Up)

Hera Lets You In On A Secret (Pop-Up)

Hera Lets You In On A Secret (Pop-Up)
By Chloe Pek
April 24, 2019
To mark its first anniversary in Singapore and celebrate the launch of the new Black Foundation, the South Korean beauty brand invites beauty lovers into its first ever pop-up

As one of Korea’s leading beauty brands, Hera needs no introduction, especially amongst fans of K-pop culture—the brand is represented by renowned actress Gianna Jun (My Love from the Star, Legend of the Blue Sea) and Jennie Kim, a member of girl group Blackpink.

Since its entry into Singapore last year, Hera has stole the hearts of beauty enthusiasts with cult favourites like the Cell Essence, Rosy Satin Cream, Hera Black Cushion, and it looks like it will be treating us to another creation, in the form of the Hera Black Foundation.

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The brand new Hera Black Foundation

Conveniently packaged in a sleek tube, the liquid foundation is formulated with Magnefit powder and a combination of hydrating ingredients, promising 24-hour coverage with a semi-matte finish that is perfect for our humid climate. The foundation—which will come in a range of 12 shades—will be launched at Our Black Secret, the brand’s first ever pop-up.

Coinciding with Hera’s first-year anniversary in Singapore, Our Black Secret invites you to try your hand on the new Black foundation and other best-sellers, and explore the immersive and Instagram-worthy experiences. If you are alert, you may just find the secret entrance to the Black Secret Zone hidden within.

(Related: Beauty Talk: Mina Kim, Senior Vice President Of Sulwhasoo)

A rendering of Our Black Secret pop-up, which will be located in the heart of Orchard Road
A rendering of Our Black Secret pop-up, which will be located in the heart of Orchard Road

Make a toast at the 12.24 Bar with a bespoke beverage on the house, and also stand a chance to win a trip to Seoul when you spend $150 or more.

Our Black Secret opens to the public from April 30 to May 5, 2019, at 391 Orchard Road, outside Ngee Ann City. Register for the event here.

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Beautykorean beautysouth koreaheraamorepacificpop-uphera black foundation

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