Why is Guerlain so passionate about protecting bees? Cécile Lochard, Guerlain’s Director of Sustainability, shares more on the luxury house's focus on bee preservation and sustainability goals
The concept of preserving our environment and raising awareness on animal conservation isn’t new. Several types of wildlife face the growing risk of extinction, from African elephants to Malayan tigers, and the call to do more to prevent the extinction of endangered species is greater than ever.
In fact, one of nature’s most precious wonders and frequently overlooked insects is under grave threat: Bees.
These tiny pollinators have a large impact on the world’s food supplies as they protect and maintain ecosystems along with animal and plant species. The potential extinction of bees is worrying and more needs to be done to protect them.
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World Bee Day, supported by the United Nations, falls on May 20 and French luxury beauty brand Guerlain is commemorating it by raising awareness on this biodiversity threat.
The connection between bees and beauty may not be realised by many but the maison wants to change that. Cécile Lochard, Guerlain’s Director of Sustainability, has been leading the company’s biodiversity programme and sustainability communications since January 2019.
In an exclusive e-mail interview with Tatler, Lochard shares more on this global topic and Guerlain’s sustainability drive, her works as part of Guerlain’s push for sustainable innovation, preserving biodiversity and promoting a positive social impact.
Guerlain has a long history in the beauty realm and with sustainability being a key topic today, why has the brand chosen to focus on bee preservation for the past 10 years?
Cécile Lochard (CL) The bee sits at the heart of biodiversity. Bearing witness to our times and at-risk, bees(1) play an essential role in the pollination necessary for plant reproduction.
Close to 75 per cent of cultivated plants and 90 per cent of wild flowering plants depend on pollinators, of which most are bees. This tacit agreement between bees and flowers that was struck several million years ago guarantees a balance in nature. With an annual honeybee mortality rate that now stands at 30 per cent(2), the disappearance of bees is a worldwide phenomenon that is endangering biodiversity.
The collapse of colonies is not only bad news for honey lovers or users like Guerlain. By pollinating flowering plants, bees guarantee the reproduction of numerous plant species and no less than one-third of the world's food supply.
It is estimated that they pollinate 80 per cent of the world's flowering plants—an environmental/ecosystem service that the French National Institute for Agricultural Research (INRA) has valued at 153 billion euros per year worldwide.
For close to 170 years, bees have buzzed between our creations with the same endless passion for exceptional raw materials. And we owe them much. To do our part (and then some…) to protect bees seemed obvious. With this goal in mind, we have dedicated meaningful partnerships to bees.