The special cross-category collection for men and women drops in-store at Paragon's Gucci boutique on January 11, 2021
Additional reporting by Andrea Saadan.
The collaboration between The North Face and Gucci is a celebration of exploration—whether it's the literal exploration of places and cultures or the metaphorical adventures encouraged by Gucci's creative director, Alessandro Michele. The fashion house has always catered to the curious, designing its clothes as tools that allow the wearers to embark on new adventures. The North Face, on the other hand, has always famously made outfits for adventure seekers.
For this collaboration, a campaign shot by Daniel Shea set in the Alps, takes centre stage. In the stills and videos, viewers are taken to a trip to the great outdoors with a group of Gucci-clad hikers, who camp by the lakes. The forest and peaks form a breathtaking scenic backdrop which captures the candid moments of group activity reminiscent of holiday snaps, at the same time, effortlessly showcase the distinctive pieces from the collection. The campaign takes on the aesthetics of the '70s, when The North Face was a thriving outdoor retailer in California.
The special cross-category collection is made for both men and women and comprises ready-to-wear, soft accessories, luggage and shoes as well as pieces that embody the outdoor world of The North Face such as tents and sleeping bags.