Their Watermelon Glow sleeping mask is said to be a K-beauty facial in a glass jar. What's the secret behind this cult beauty brand's success? We speak to Sarah Lee and Christine Chang, the co-founders of Glow Recipe, to find out why they chose to make their Asian debut in Singapore and more
Pastel hues and fruity names—these are the things that first come to mind when Glow Recipe is mentioned. The cult beauty brand, which shot to fame with its best-selling Watermelon Glow range, has finally arrived on our shores.
As a superfan of the brand, I jumped at the opportunity to interview the founders via e-mail earlier this month. I’ve been following the brand since its inception in 2014, when I was still a college student in the US, and was gutted to find out the brand didn’t ship internationally and wasn’t available via multi-brand retailers when I came home to Singapore. Thankfully, they started shipping worldwide—but things are even easier today, with Glow Recipe officially available at Sephora here.
Sarah Lee and Christine Chang, the Korean-American co-founders and CEOs of Glow Recipe, have come a long way. The two friends, who have over 25 combined years of beauty industry experience in Korea and the US, decided to team up to create something of their own with the sole purpose of educating people on taking care of their skin.
However, OG fans will know that they didn’t immediately launch Glow Recipe as their business. What started was a curation of Korean beauty brands on their website, exposing foreign customers like me to the wonders of K-beauty. They introduced cult brands such as Huxley, Make P:rem, J.one and more, in a bid to bring K-beauty to their customers in America. Thanks to them, customers like myself have discovered the importance of double cleansing, incorporating actives in our skincare routine, how to follow the 7-skin moisturising method and more.
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